Kenyan lifestyle influencer Sharon Ciru popularly known as Shorn Arwa is among the most successful and followed personalities in the country’s social media scene. The Nigeria-based sensation found success in the world of content creation away from her home country.
Initially based in the UK, the popular social media influencer is living her best life while inspiring thousands of other content creators around the world.
Chasing Dreams
Shorn Arwa relocated to the United Kingdom in pursuit of success in her craft. Her decision to move was driven by the desire to find a place where her craft would be appreciated and rewarded.
In Kenya, Shorn faced challenges when her unique content couldn’t fit into predefined categories, locking her out of multiple opportunities. However, the decision to relocate was not without its emotional challenges.
Leaving behind her family, friends, and familiar surroundings was a bittersweet experience for Shorn. She reminisces about her farewell party, where loved ones gathered to bid her farewell and offer their support.
Fortunately for her, things took a significant turn in the UK as her creativity found recognition and financial success.
At the time, she took to social media to thank God for guiding her life and opening doors she once viewed as shut.
“Today I got my first couple of millions as a content creator, and on such days I thank God I relocated to a place where my craft is acknowledged and appreciated.” She wrote on her Instagram Post.
“I remember one time asking someone “big” in Kenya for some gig and he said “we can`t categorize you anywhere, we do not know what to do with your type of content. I felt so sad for real but today that type of content that couldn’t be categorized back home gave me a couple of millions,” she said.
Although Shorn cherishes her memories of Kenya, she remains determined to explore the opportunities that exist beyond her homeland.
Career Earnings
During an interview with a local tabloid in January 2024, Shorn Arwa revealed that she earns millions of shillings per month from TikTok and Instagram.
She further revealed that her book, Content to Cash had become a huge success in the UK, earning her Ksh500,000 in the first week.
“Let me give you an example, I just launched a book, and I was teaching people how to create content and it got international. My book goes for 35 pounds that is Ksh6,000. 80 percent of the people who bought my book are from the UK. In just a week, I made 2500 Pound,” she revealed.
Family
Shorn Arwa is married to Nigerian multi-millionaire John Kaiman and together they have a daughter. She learnt of her pregnancy in 2021 and decided to keep it low-key until the birth of her child in 2022.
Role Model
Shorn Arwa is keen on inspiring upcoming social media content creators and influencers to be resilient in their pursuit for career success.
“Why am I posting this? I want to encourage that little content creator who isn`t able to fit in the aesthetics of “cool girl”
“I want to let her know that it is okay to be different, keep going the right people will know exactly what to do with your type of creativity,” she said.
Shorn urges other content creators to embrace their uniqueness and persevere, assuring them that the right people will recognize and appreciate their creativity. By sharing her own victories, she aims to motivate others and let them know that they are on the right path.
Cars
Last year, her husband surprised her with a BMW X1, exceeding their initial plan to purchase a smaller car for her driving practice. He later upgraded her to a BMW X3, when she expressed her desire for a car that truly reflected her personality.
Shorn Arwa had also revealed that he had planned to buy her a Tesla.
